History

The history of barlagmessen

From 1988 until today!

March 1988: The 19-year-old Michael Barlag joined a small newspaper publisher in Osnabrück. Just two years later, he took over the media product as publisher and turned it into the scene newspaper INSIDER. In spring 2019, after almost 30 years, he relaunched THE NEW INSIDER, which has made customers and readers believe in print again and is now Osnabrück's biggest city magazine. At the same time, he built up his company as an advertising agency.

Initially, the company's core expertise lay in supporting clients with classic advertising, marketing and advertising concepts as well as campaigns, promotion, graphics and design as well as production and service. The third strand of the extensive portfolio is the organisation of job fairs. The team is now on the road 24 times a year in Germany and twice a year in Austria, organising one road trip after another - with passion.

Osnabrück, 1995: The beginning of the trade fair’s history

A key milestone was the Osnabrück Property Fair. It is the ‘mother of all trade fairs’ at BARLAG and, for many years, made dreams of home ownership and living a reality. The focus was on topics such as building, living, buying, renting, modernising, financing and energy efficiency. The programme was complemented by talks, services and helpful ideas on planning your own home. Even though the Osnabrück Property Fair no longer takes place today, it remains a defining part of the company’s history. It demonstrated the value of face-to-face encounters, direct advice and regional networks – and in doing so laid the foundation for many trade fair formats that continue to be successfully run to this day.

2004: The birth of the jobmesse osnabrück

In 2004, the experience gained from the property fair gave rise to a new idea: a recruitment event for people of all ages and skill levels. And so the jobmesse osnabrück was born. The concept quickly won people over – and became the starting point for the jobmesse deutschland tour. Today, the BARLAG advertising & exhibition agency travels across the whole country with the jobmesse deutschland tour. Whether in Cologne, Munich, Hanover, Kiel, the Emsland region, Münster or Osnabrück: The format now brings employers and job seekers together in person at 23 locations across Germany. The concept is also continuing to grow internationally: the jobmesse austria celebrated its premiere in Vienna in September 2022 and has also been held in Salzburg since 2024.

More about jobmesse deutschland tour

In 2014, it also took over the ‘beruf & bildung’ job fair format, which is well-known in Hanover and specialises specifically in young professionals. A concept that fits in with the diversity of Barlag and complements it perfectly. The beruf & bildung hannover is now the largest job fair for training, further education and study in the whole of Lower Saxony. What makes it special: A specially organised roadshow prepares pupils for their visit to the job fair directly at their schools in advance. And the journey continues: in addition to Hanover, the careers event also takes place in Osnabrück, Bielefeld, Braunschweig, Lübeck and Munich.

More about beruf & bildung

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